Not only is it real it makes sense! Why should an advertiser pay £10,000 for a billboard advert that’s often blocked out by the people driving and walking past it? Think – can you remember the last banner advert you saw??? No! You’ve probably saw 5 already on the internet today but you’ve tuned them out. And if you can’t recall a flashing advert that you’re looking at how can you expect to recall a billboard with all the surrounding scenery as well as watching the traffic???

For the £10,000 the advertiser spends on a billboard ad they could have a whole fleet of cars driving around with their advert on it. The car advert is right in front of you in traffic. It’s slightly unusual, so people will notice it. It even looks like a cool rally car, which is what people will think when they see it at a distance or out of the corner of their eye. The car with the advert moves, indicates, and just like the rest of the traffic, has to be watched when it’s in front or behind you. That makes it very eye-catching.

Remember those rotating billboard ads that kind of look like strips of blinds? Usually they have 3 ads on them? That was an attempt to catch you attention as a consumer. Studies have shown that moving signs have more readability and greater retention than static signs. The car advert is just a different atempt at that. And it means YOU can get paid £200 to £800 a month just to drive your regular car and doing what you usually do – shop, go to a concert, visit friends and family, pick the kids up at school.